Comments on: New Hosting365 Branding http://www.stephenmccarron.com/2008/10/21/new-hosting365-branding/ Founder, Owner & Managing Director of Hosting365.com Sat, 31 Oct 2009 04:59:39 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Paul Anthony http://www.stephenmccarron.com/2008/10/21/new-hosting365-branding/comment-page-1/#comment-682 Paul Anthony Tue, 28 Oct 2008 09:39:16 +0000 http://stephenmccarron.ie/2008/10/21/new-hosting365-branding/#comment-682 Stephen - my bad. Should have clicked on your links - the full article is much better . :o) Stephen – my bad. Should have clicked on your links – the full article is much better .
:o )

]]> By: Stephen McCarron http://www.stephenmccarron.com/2008/10/21/new-hosting365-branding/comment-page-1/#comment-681 Stephen McCarron Thu, 23 Oct 2008 13:41:48 +0000 http://stephenmccarron.ie/2008/10/21/new-hosting365-branding/#comment-681 Thanks Paul, to be fair, I'm probably being unfair to Atomic by chopping off the yellow circular element of the logo - I did that myself :) If you open the full graphic (text and all) - that is the new logo. I don't expect the orange ball to be identified with 365 for a long time, if at all, it's certainly not our intention for it to 'be' the logo, but rather a stylised 'H' that also has a little story behind it :) Thanks Paul, to be fair, I’m probably being unfair to Atomic by chopping off the yellow circular element of the logo – I did that myself :)

If you open the full graphic (text and all) – that is the new logo. I don’t expect the orange ball to be identified with 365 for a long time, if at all, it’s certainly not our intention for it to ‘be’ the logo, but rather a stylised ‘H’ that also has a little story behind it :)

]]> By: Paul Anthony http://www.stephenmccarron.com/2008/10/21/new-hosting365-branding/comment-page-1/#comment-680 Paul Anthony Thu, 23 Oct 2008 13:36:04 +0000 http://stephenmccarron.ie/2008/10/21/new-hosting365-branding/#comment-680 Hi Stephen, I'm on the fence with this one. "represents the changing from one ‘lane’ to another - ie: changing from thinking internally and buying kit, to oursourcing to using infrastructure as a service." I can see the team's thinking, and I get the "changing lanes bit" but unless the remainder is explained in words, you just don't pick that up, and in my opinion that is what a good logo is all about - a visual representation of a companies ethos or brand values. You've also lost a bit of clarity in "who" it represents...how many years will this need to be in the public domain before it can be used on its own without any hosting 365 text surrounding it? Sorry to be so negative. Just my two pennies. Hi Stephen,

I’m on the fence with this one.

“represents the changing from one ‘lane’ to another – ie: changing from thinking internally and buying kit, to oursourcing to using infrastructure as a service.”

I can see the team’s thinking, and I get the “changing lanes bit” but unless the remainder is explained in words, you just don’t pick that up, and in my opinion that is what a good logo is all about – a visual representation of a companies ethos or brand values.

You’ve also lost a bit of clarity in “who” it represents…how many years will this need to be in the public domain before it can be used on its own without any hosting 365 text surrounding it?

Sorry to be so negative. Just my two pennies.

]]> By: Eugene http://www.stephenmccarron.com/2008/10/21/new-hosting365-branding/comment-page-1/#comment-679 Eugene Wed, 22 Oct 2008 10:41:09 +0000 http://stephenmccarron.ie/2008/10/21/new-hosting365-branding/#comment-679 Nice article. Thanks. :) Eugene Nice article. Thanks. :) Eugene

]]> By: Stephen McCarron http://www.stephenmccarron.com/2008/10/21/new-hosting365-branding/comment-page-1/#comment-678 Stephen McCarron Wed, 22 Oct 2008 09:44:49 +0000 http://stephenmccarron.ie/2008/10/21/new-hosting365-branding/#comment-678 Cheers Steve - like your logo too :) Cheers Steve – like your logo too :)

]]> By: Steven Grant http://www.stephenmccarron.com/2008/10/21/new-hosting365-branding/comment-page-1/#comment-677 Steven Grant Wed, 22 Oct 2008 08:48:56 +0000 http://stephenmccarron.ie/2008/10/21/new-hosting365-branding/#comment-677 I like the logo. Mind you I would. The new logo of oriel recruitment is quite similar!! www.oriel.ie. Best of luck with the new branding. I like the logo. Mind you I would. The new logo of oriel recruitment is quite similar!! http://www.oriel.ie.
Best of luck with the new branding.

]]> By: Stephen McCarron http://www.stephenmccarron.com/2008/10/21/new-hosting365-branding/comment-page-1/#comment-676 Stephen McCarron Tue, 21 Oct 2008 15:33:49 +0000 http://stephenmccarron.ie/2008/10/21/new-hosting365-branding/#comment-676 LOL ! I guess even one of the lands best branding agencies wont please all the people all the time :) :) LOL ! I guess even one of the lands best branding agencies wont please all the people all the time :) :)

]]> By: Paul Clerkin http://www.stephenmccarron.com/2008/10/21/new-hosting365-branding/comment-page-1/#comment-675 Paul Clerkin Tue, 21 Oct 2008 15:21:18 +0000 http://stephenmccarron.ie/2008/10/21/new-hosting365-branding/#comment-675 Stephen - to be honest, I immediately thought of skidmarks, which is not entirely a positive concept... Stephen – to be honest, I immediately thought of skidmarks, which is not entirely a positive concept…

]]> By: Stephen McCarron http://www.stephenmccarron.com/2008/10/21/new-hosting365-branding/comment-page-1/#comment-674 Stephen McCarron Tue, 21 Oct 2008 15:18:42 +0000 http://stephenmccarron.ie/2008/10/21/new-hosting365-branding/#comment-674 Thanks for the feedback guys - the graphical logo will only ever really be used with the text, as per the larger image linked, the 'core' identity is still the text itself... Thanks for the feedback guys – the graphical logo will only ever really be used with the text, as per the larger image linked, the ‘core’ identity is still the text itself…

]]> By: Jonathan Brazil http://www.stephenmccarron.com/2008/10/21/new-hosting365-branding/comment-page-1/#comment-673 Jonathan Brazil Tue, 21 Oct 2008 11:31:22 +0000 http://stephenmccarron.ie/2008/10/21/new-hosting365-branding/#comment-673 Hmm.... I like the thinking behind the logo and the new direction. However, if you're inviting feedback then I would have to be honest and tell you what my first impression was: When I saw an orange dot with etched out, curvy, white lines, I immediately thought of the Eircom logo. Just my reflex to the image - there's nothing wrong with it, it just conjured up an association in my mind. Hmm….

I like the thinking behind the logo and the new direction. However, if you’re inviting feedback then I would have to be honest and tell you what my first impression was: When I saw an orange dot with etched out, curvy, white lines, I immediately thought of the Eircom logo.

Just my reflex to the image – there’s nothing wrong with it, it just conjured up an association in my mind.

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