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New Hosting365 Branding

October 21st, 2008

It’s been ‘in the wild’ for a few weeks now, and the new website is almost complete, so here is a preview of the new logo and branding for Hosting365….

365_logo_small.pngAs you can see, the orange logo is a stylised H but also represents the changing from one ‘lane’ to another – ie: changing from thinking internally and buying kit, to oursourcing to using infrastructure as a service.

Our tagline is now ‘Change the way you think about IT’ – again, reinforcing the idea that, particularly with our cloud platform, company’s need no longer worry about the physical kit, architecture or things like security, backups and hardware resilience…

New Hosting 365 Logo & Tag line

The work, as well as some other items, was completed by Irish agency – www.atomic.ie 

  • Stephen - my bad. Should have clicked on your links - the full article is much better .

    :o)
  • Thanks Paul, to be fair, I'm probably being unfair to Atomic by chopping off the yellow circular element of the logo - I did that myself :)

    If you open the full graphic (text and all) - that is the new logo. I don't expect the orange ball to be identified with 365 for a long time, if at all, it's certainly not our intention for it to 'be' the logo, but rather a stylised 'H' that also has a little story behind it :)
  • Hi Stephen,

    I'm on the fence with this one.

    "represents the changing from one ‘lane’ to another - ie: changing from thinking internally and buying kit, to oursourcing to using infrastructure as a service."

    I can see the team's thinking, and I get the "changing lanes bit" but unless the remainder is explained in words, you just don't pick that up, and in my opinion that is what a good logo is all about - a visual representation of a companies ethos or brand values.

    You've also lost a bit of clarity in "who" it represents...how many years will this need to be in the public domain before it can be used on its own without any hosting 365 text surrounding it?

    Sorry to be so negative. Just my two pennies.
  • Eugene
    Nice article. Thanks. :) Eugene
  • Cheers Steve - like your logo too :)
  • I like the logo. Mind you I would. The new logo of oriel recruitment is quite similar!! www.oriel.ie.
    Best of luck with the new branding.
  • LOL ! I guess even one of the lands best branding agencies wont please all the people all the time :) :)
  • Stephen - to be honest, I immediately thought of skidmarks, which is not entirely a positive concept...
  • Thanks for the feedback guys - the graphical logo will only ever really be used with the text, as per the larger image linked, the 'core' identity is still the text itself...
  • Hmm....

    I like the thinking behind the logo and the new direction. However, if you're inviting feedback then I would have to be honest and tell you what my first impression was: When I saw an orange dot with etched out, curvy, white lines, I immediately thought of the Eircom logo.

    Just my reflex to the image - there's nothing wrong with it, it just conjured up an association in my mind.
  • Tom
    I like it also, its a big change from the previous logo, just in time from the transformation from the Shared to the Managed Hosting.

    I like the concept and story behind the orange icon.

    Tom
  • I like it ... shock :)

    Companies do need to continue to think about security, backup's and hardware reslience though ... it's just that 'Change the way you think about IT' means that we can provide all these, and more, for a lower cost per month and with no capital expenditure.

    So IT departments / managers can continue to think about these things, but know they are being taken care of, hopefully in an improved manner than previously (because of affordability) and now IT in companies can focus on adding strategic value, rather than IT Operations.
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